Contrast helps the user to communicate the meaning behind the text that designed to emphasize one to others. Contrast in type distinguishes the ideas of design between highlighted and explained. Varying size, typeface, weight, color, and style can increase the contrast of the text that create a big impact as well as make the ideas stand out. Office of Mental Health strongly follows contrast in type, one of the most powerful elements in typography, to have its users the best experience in readability.
1. Contrast is used to provide visitors with the optimal readability experience. Regardless of the typeface, whether neutral or extravagant, the perfect contrast will ensure every letter looks legible and stands against the background.
2. Contrast is used to throw a spotlight on crucial details. It helps to set priorities by giving some elements greater visual weight.
3. Contrast improves scanning through the text.
4. Contrast is used to make text meaningful. The more visual weight text has, the more important it looks.
5.Contrast is used to reinforce a sense of urgency, warning, etc.