Capitalization

Overview

As part of our plain language style, Use sentence case in all titles, headings, menu items, labels, and buttons as the standard on OMH websites, with a few exceptions.

When to use sentence case capitalization

Use sentence case capitalization for most content, including page titles, headings, subheadings, buttons, and text links, unless a word is a proper noun. Don’t capitalize common words for emphasis or importance.

Exceptions where we use title capitalization

1. Proper nouns (example: branded terms like “NY.gov,” official program names, state names, names of federal agencies, days of the week and months, compositions such as titles of books, etc.)

2. The word “Office of Mental Health”

3. Global navigation, top menu labels (Services, News, Government etc.)

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