The core primary color palette is intended to be inspiring, dynamic and authentic. The consistent use of the core colors helps define and reinforce our distinctive brand character, and should be used on all applications and websites.
We have enlisted the standards of the Pantone Matching System (PMS), which is a universally recognized color matching system based on lithography printing inks. The color palette includes 1) specific spot color references for both coated and uncoated paper stocks, and 2) process match breakdowns (CMYK) for printing applications with limited budgets. (Please note that these numbers may differ due to the way inks appear on different stocks.) Also included are RGB equivalents for use in word processing and presentation software, as well as hexadecimal equivalents for emitted light and web applications.
All color breakdowns in the Brand Guidelines are based on the 0fficial Pantone Matching System 2015. They are optimized for the majority of computer monitors, operating systems and browsers. Adhering to the Pantone matching
system will allow for color to be reproduced and displayed in the most unified and consistent manner possible.
When working in your software application, always create the color by entering the values for the Pantone colors supplied here for either CMYK, RGB or Hex.
The secondary color palette is designed to support and complement the primary color palette. They are percentages, or tints, of the primary colors. Taken together the primary and secondary colors enable flexibility and variety in design.
We have enlisted the standards of the Pantone Matching Sys¬tem (PMS), which is a universally recognized color matching system based on lithography printing inks. The color palette includes 1) specific spot color references for both coated and uncoated paper stocks, and 2) process match breakdowns (CMYK) for printing applications with limited budgets. (Please note that these colors may differ due to the way inks appear on different stocks.) Also included are RGB equivalents for use in word processing and presentation software, as well as hexadecimal equivalents for emitted light and web applications.
The New York State color palette retains the the gold and dark blue most often used in NYS communications. Gold evokes the value of being inspiring, while the dark blue evokes the value of being authentic—two personality traits in the state's brand character.
To help convey another personality trait in the brand character (dynamic), a light blue has been added, enlivening the palette overall, yet in keeping with the legacy colors. The light blue can be used as a solid color, or in a blue gradient as shown to the right.
0ther than the fixed use of colors specified in these guidelines for the NY State brand mark, color selection for communications is open to any combination as long as the selections
are from the NY State color palette. Colors may be used for backgrounds, as text, as borders or accents to graphic images or photography, etc